Tribeca Film Festival Announces Sponsor Line Up for 2011 Festival; Attracts Top-Tier Brands and Global Companies Dedicated to Independent Filmmaking


Festival Welcomes New Signature Partners Including Accenture, Bing, Doha Film Institute, JetBlue Airways, and Magnum Ice Cream

Top Brands and Media Companies Help to Expand the Festival's Audience and Support the Festival's Filmmakers

NEW YORK, April 15, 2011 -- Tribeca Film Festival, one of the leading film festivals, today announced the Festival sponsorship lineup for the 2011 Festival. Led by Founding Partner American Express, the 2011 sponsors are a diverse group of brands and organizations that are dedicated to supporting the Festival, filmmakers, and the community. The 10th Tribeca Film Festival runs from April 20 - May 1 in New York City.

A range of top brands and media companies enhance the Tribeca Film Festival experience and support the Festival ensuring that the rich program of film and conversation is enjoyed by audiences at the Festival and online. Brands play an integral role by supporting the Festival operations, enhancing the Festival-goer’s experience and making possible many of the services provided to filmmakers during the Festival. Sponsors receive strong visibility and reach hundreds of thousands of Festival-goers in New York and millions nationally through Tribeca’s extended visibility from media partnerships and its online presence.

“We are honored to have such a remarkable group of partners, so many of whom have been involved with the Festival over many years" said Jon Patricof, Chief Operating Officer of Tribeca Enterprises. "Some of the Festival's most unique and successful elements over the years have been developed hand in hand with our partners and we thank them for their continued creativity and dedication.”

New sponsors participating this year include: Bing, Clear Channel Radio New York, Doha Film Institute, Flixster, Goldman Sachs, JetBlue Airways, Magnum Ice Cream, The Ministry of Foreign Affairs, International Trade and Worship of the Argentine Republic, Persol, Rockstar Games, ScanLife, WILL LEATHER GOODS, Wines of Argentina, and a partnership with (RED).

"Tribeca Film Festival offers world class brands an ideal environment to reach and engage their target audiences all while supporting the arts and independent filmmaking,” said Adam Sloan, Executive Vice President of Tribeca Enterprises. “Our partners are able to engage filmmakers, the entertainment industry and consumers alike through custom and innovative marketing experiences and media extensions.”


The sponsors of the 2011 Tribeca Film Festival include:

Founding Partner:
American Express

Signature Sponsors:
The Tribeca Film Festival is honored to welcome the following new Signature Sponsors: Accenture, Bing, Doha Film Institute, JetBlue Airways, and Magnum Ice Cream.


Returning Signature Sponsors include: Alfred P. Sloan Foundation, Apple, Bloomberg, Borough of Manhattan Community College (BMCC), Brookfield, Caesars Atlantic City, Heineken, LG Electronics USA, RR Donnelley, and Stolichnaya Vodka. Returning Signature Media Sponsors include NBC 4 New York, NBC New York Nonstop, NCM Media Networks, The New York Times, Time Warner Cable, and Vanity Fair.


Friends of the Festival:
BR Guest Hospitality, CHANEL, Goldman Sachs, NYC Mayor’s Office of Media and Entertainment, M·A·C, Persol, (RED), Rockstar Games, smartwater®. W Hotels Worldwide, and WILL LEATHER GOODS. Media Friends of the Festival include 103.5 KTU, 106.7 Lite fm, Flixster, Getty Images, The Hollywood Reporter, Ogilvy & Mather, Q104.3, Radio Disney, ScanLife, Screen International, Time Out New York, and Z100.


AJA Video Systems, AKA Hotel Residences, AOL, Directors Guild of America, Illy Caffé North America, Inc., The James New York Hotel, The Ministry of Foreign Affairs, International Trade, and Worship of the Argentine Republic, MOFILM, Mondrian SoHo – Morgans Hotel Group, Plein Sud, TITAN, Umbro, Shooting People, Smyth Tribeca - A Thompson Hotel, Variety, Wines of Argentina, and The YouTube Screening Room.


Industry Sponsors:
Alpha Cine Labs, Broadway Video Digital Media, Company 3, Deluxe, Dolby Production Services, Kodak, Motion Picture Film, Magno Sound & Video, Panavision NY, and SAP.

Industry Event Sponsor: A&E IndieFilms, Barnes & Noble, Bluebird Express, Connecticut Office of Film, Television & Digital Media, Mega Playground NY, North Carolina Film Office, SAGIndie/Screen Actors Guild, The New York Cosmos, Wyoming Film Office.


About Tribeca Film Festival:
The Tribeca Film Festival helps filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. It is well known for being a diverse international film festival that supports emerging and established directors.

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001 following the attacks on the World Trade Center, to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture, the Festival brings the industry and community together around storytelling.

The Tribeca Film Festival has screened more than 1,100 films from more than 80 countries since its first edition in 2002. Since inception, it has attracted an international audience of more than 3 million attendees and has generated an estimated $600 million in economic activity for New York City.