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The Coca-Cola Company and The Weinstein Company - MANDELA: LONG WALK TO FREEDOM Collaboration


 

THE COCA-COLA COMPANY AND THE WEINSTEIN COMPANY COLLABORATE TO SHARE NELSON MANDELA'S LIFE STORY WITH COLLEGE STUDENTS NATIONWIDE

College tour will promote civic engagement and servant leadership ATLANTA, Nov. 13, 2013 - The Coca-Cola Company is teaming up with The Weinstein Company, a multimedia production and distribution company, to share exclusive free screenings of the soon-to-be released film, "Mandela: Long Walk to Freedom," with college students in eight cities nationwide. The eight-city tour is designed to promote principles of fairness, civic engagement and servant leadership as advocated by former South African president and anti-apartheid leader Nelson Mandela.

MANDELA: LONG WALK TO FREEDOM is based on South African President Nelson Mandela's autobiography of the same name, which chronicles his early life, coming of age, education and 27 years in prison before becoming President and working to rebuild the country's once segregated society. Idris Elba (PROMETHEUS) stars as Nelson Mandela and Naomie Harris (SKYFALL) stars as Winnie Mandela, with Justin Chadwick (THE OTHER BOLEYN GIRL) directing and produced by Anant Singh and Distant Horizon. The film is opening in New York and Los Angeles on November 29th and nationwide on Christmas Day.

"We share Mr. Mandela's passion for inclusion and equitable treatment of all people," said Lisa M. Borders, Vice President of Global Community Affairs for The Coca-Cola Company. "Nelson Mandela's courageous leadership in the face of systemic oppression, his compassionate action for community and personal sacrifice in the face of extreme adversity offer insights into challenges still faced today. His fight against Apartheid serves as an example of one person's ability to mitigate and even rectify injustice and disenfranchisement. We believe this film provides teachable moments of inspiration for our next generation of leaders." The nationwide college tour will kick-off in New York City on November 13 with the film's lead actor and actress, Idris Elba (Nelson Mandela), Naomie Harris (Winnie Mandela) in attendance. The tour heads to Los Angeles, CA on Nov. 18 and Washington DC, on Nov. 20. Screenings in other cities will be announced later.

"I'm thrilled that Coca-Cola is going to enable thousands of college students to see "Mandela: Long Walk To Freedom" and learn about the life-story of Nelson Mandela" said Harvey Weinstein, Co-Chairman of The Weinstein Company. "They are helping a new generation of leaders be inspired by our greatest. Coca-Cola is one of the largest brands in the world and I salute them for taking a leadership role."

This partnership is led by Victoria Parker, Senior Vice President of Theatrical Productions and Corporate Affairs on behalf of The Weinstein Company.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

ABOUT THE WEINSTEIN COMPANY

The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes. TWC releases took home eight 2012 Academy Awards®, the most wins in the studio's history. The tally included Best Picture for Michel Hazanavicius's THE ARTIST and Best Documentary Feature for TJ Martin and Dan Lindsay's UNDEFEATED. THE ARTIST brought TWC its second consecutive Best Picture statuette following the 2011 win for Tom Hooper's THE KING'S SPEECH.

Since 2005, TWC and Dimension Films have released such films as GRINDHOUSE; 1408; I'M NOT THERE; THE GREAT DEBATERS; VICKY CRISTINA BARCELONA; THE READER; THE ROAD; HALLOWEEN; THE PAT TILLMAN STORY; PIRANHA 3D; INGLOURIOUS BASTERDS; A SINGLE MAN; BLUE VALENTINE; THE COMPANY MEN; MIRAL; SCRE4M; SUBMARINE; DIRTY GIRL; APOLLO 18; OUR IDIOT BROTHER; I DON'T KNOW HOW SHE DOES IT; SARAH'S KEY; SPY KIDS: ALL THE TIME IN THE WORLD IN 4D; MY WEEK WITH MARILYN; THE IRON LADY; W.E.; CORIOLANUS; UNDEFEATED; THE ARTIST; BULLY; THE INTOUCHABLES; LAWLESS; KILLING THEM SOFTLY; THE MASTER; SILVER LININGS PLAYBOOK; DJANGO UNCHAINED; QUARTET; ESCAPE FROM PLANET EARTH; DARK SKIES; THE SAPPHIRES; SCARY MOVIE 5; and KON-TIKI. Currently in release are UNFINISHED SONG and FRUITVALE STATION, LEE DANIELS' THE BUTLER, THE GRANDMASTER and SALINGER. Upcoming releases include 12-12-12, PHILOMENA, MANDELA: LONG WALK TO FREEDOM and AUGUST: OSAGE COUNTY.

TWC is active in television production, led by former Miramax Films President of Production Meryl Poster. TWC is the studio behind such hit television series as the Emmy® nominated and Peabody Award winning reality series PROJECT RUNWAY and its spin-off series PROJECT RUNWAY ALL STARS and PROJECT ACCESSORY; the VH1 reality series MOB WIVES and its spin-off series MOB WIVES CHICAGO and BIG ANG; and the critically acclaimed scripted HBO comedy/crime series THE NO. 1 LADIES' DETECTIVE AGENCY which also received a Peabody Award. The company is in production on the upcoming TLC series WELCOME TO MYRTLE MANOR, the A&E series RODEO QUEENS, and the Lifetime reality competition show SUPERMARKET SUPERSTAR hosted by Stacy Keibler. Among TWC's other projects in development for television are the martial-arts epic MARCO POLO for Starz, an untitled private eye procedural for FX, and THE NANNY DIARIES developed by ABC with a pilot by Amy Sherman Palladino.