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NORWEGIAN COMEDY DUO YLVIS' "THE FOX" HITS ONE QUARTER OF
A BILLION VIEWS ON YOUTUBE


 

New York, NY - November 27, 2013 - Norwegian comedy duo Ylvis (Brothers Vegard and Bård Ylvisåker) and their smash viral hit video "The Fox (What Does The Fox Say?)" crossed the 250 million mark in YouTube views. The song continues its role as a pop culture phenomenon, with Ylvis performing live last night on the Season Finale of ABC's "Dancing with the Stars" (where "The Fox" was a dynamic group performance). In addition, "The Fox" will be interpreted by FOX's popular show "Glee" this Thursday, November 28.

"The Fox" was uploaded to YouTube on September 3 and quickly became a viral hit, surpassing 20 million views in just one week. It hit 100 Million views on October 9 and under a month later, doubled that number. It's now at a quarter of a billion views worldwide.

Embraced around the globe, Ylvis recently performed on Hong Kong's MAMA Awards (MNet ASIAN MUSIC AWARDS) where they received the International Favorite Artist award. The brothers also recently made an appearance at the 2013 MTV Europe Music Awards, as well as the prestigious BBC Children In Need telecast in the UK.

Up next for Ylvis: a book. The popularity of "The Fox" has inspired a beautifully illustrated children's book "What Does the Fox Say?" to be published by Simon & Schuster on December 10. The brothers will return to the states for TV and book signing appearances around its release.

Ylvis have made a splash stateside with appearances on "The Ellen Degeneres Show", "Late Night with Jimmy Fallon" a live-on-the-plaza performance at NBC's "Today" show and a parody of "The Fox" on "Saturday Night Live."

The duo created the video for Season 3 of their popular television series "I Kveld Med YLVIS" or "Tonight with Ylvis" on Norway's TVNorge, which airs twice a week, entertaining Norwegian audiences with their blend of comedy, talk and music. The video was released to promote the show in advance of its television debut and the rest is history.

Currently the brothers have more videos online from their popular show - many of them in English and all of them hilarious. Some videos gaining traction include "Stonehenge" and "Work It" which balance their musical ability with their sharp comedic talent. Most recently another music video made for their show: "Massachusetts" garnered some wide press attention.

Ylvis began their career in 2000 on stage in Bergen, Norway where they debuted "Ylvis - A Cabaret". The show was a success and they toured it extensively around Norway. In 2003 they premiered "Ylvis - A Concert" to rave reviews and sold out houses across the country. "Ylvis III" hit the stages across Norway in 2007 and broadcasters took notice. They appeared in a handful of Norwegian radio and TV series until the launch of the "Ylvis 4" live show in January 2011. Following the success of "4", Vegard and Bard launched their TV Series "Tonight with Ylvis" on TV Norge in the fall of 2011.