Factory 25 announced that it has acquired North American rights to HELLAWARE, a comedy inspired by both the ludicrous NYC art gallery culture… and the Insane Clown Posse. HELLAWARE is now more timely than ever, as it will be released in the wake of the Insane Clown Posse losing their lawsuit against the FBI, who categorized their fans a as a “gang.”

Well, time to rally the Juggalos! Directed by Michael M. Bilandic. HELLAWARE gently satirizes the world of highbrow art through the eyes of a wannabe photographer who becomes consumed by the bright lights of mainstream success. Jaded by the “incestuous, New York, socialite shit” that sells at prominent art galleries, Nate (Keith Poulson) embarks on a quest for a more authentic brand of contemporary art. When a coked-up YouTube search leads to a music video from Delawarean Goth rappers Young Torture Killers, Insane Clown Posse knockoffs, Nate knows he’s found his subjects. He soon drags his friend-with-benefits Bernadette (Sophia Takal) to rural Delaware to shoot the group playing in their parents’ basement. To “immerse himself” in the group’s culture and add an extra layer of realism to his work, Nate befriends the rappers and makes return trips to get to know them. But as his relationship with group develops, he becomes increasingly aware that, while you can take the boy out of the art world, you can’t take the art world out of the boy.

HELLAWARE premieres theatrically in New York on September 26th at Cinema Village and will play across the country with screenings continuing through the winter. Factory 25 will also be releasing the film digitally on September 23rd via Fandor, iTunes, Amazon VUDU, X-Box, Sony Playstation and other digital outlets.