HBO to Partner with Facebook on Red Carpet Facebook Live from Game of Thrones Season 4 Premiere Event at New York’s Lincoln Center, March 18, 6pm ET


New York, N.Y., March 13, 2014—On Tuesday, March 18, more than two dozen Game of Thrones cast members will gather in New York City for the Season 4 premiere at Lincoln Center’s Avery Fisher Hall.  For the first time ever, HBO will get fans in on the red carpet action at one of its most anticipated premiere events by live streaming the event via Facebook Live.

Fans will be able to participate by sharing questions via Facebook and Instagram, which will be answered by cast members live from the red carpet from 6pm ET-7pm ET.  To watch, fans can go to Facebook.com/GameofThrones and FacebookLive.com for all the glitz and glamour of the red carpet anywhere. The live stream will also be offered by participating affiliate partners via their online and social sites.

“The fans have made Game of Thrones a global phenomenon, so we wanted to give them an opportunity to be a part of the excitement on red carpet premiere night,” Sabrina Caluori, HBO's vice president of digital and social media tells Mashable. “By partnering with Facebook we're able to reach a huge global fan base beyond the nearly 10 million that are already connected to the Game of ThronesFacebook page."

Cast members scheduled to attend the premiere include Alfie Allen, John Bradley, Gwendoline Christie, Emilia Clarke, Liam Cunningham, Charles Dance, Peter Dinklage, Aidan Gillen, Jack Gleeson, Lena Headey, Conleth Hill, Kristofer Hivju, Sibel Kekilli, Rose Leslie, Rory McCann, Michael McElhatton, Pedro Pascal, Diana Rigg, Sophie Turner, Carice van Houten, Maisie Williams, Isaac Hempstead Wright and more.

Following the red carpet coverage, fans will be treated to a new, exclusive Season 4 trailer on Facebook at 7pm ET.

Game of Thrones on Facebook: Facebook.com/GameofThrones

Game of Thrones on Instagram: Instagram.com/GameofThrones