New York, NY (September 24, 2013) – The Vladar Company has announced today that its self-distributed bodybuilding docudrama GENERATION IRON will expand into an additional 27 markets this Friday, September 27th, 2013. This news follows an impressive $245,000 gross this weekend on 55 screens with a $4,455 per-screen average, making it one of the strongest opening weekends for a documentary this year.

Vlad Yudin, writer/director of the film and Principal at The Vladar Company, says, “We are thrilled that GENERATION IRON has found an audience, as it has long been our goal to be able to bring a film about bodybuilding to the big screen. We were so honored to have these world-class athletes share their lives with us, and it is gratifying to see that their stories and their passion for the sport of bodybuilding have resonated with film goers and critics alike.”

GENERATION IRON follows the world’s leading bodybuilders as they train and compete for the coveted Mr. Olympia title. The film gives front row access to the lives of the top 7 bodybuilders in the sport, including Phil Heath, Kai Greene, Branch Warren and Dennis Wolf. Mickey Rourke narrates the film, with appearances by Arnold Schwarzenegger, Lou Ferrigno and Jay Cutler. It is produced by Yudin and Edwin Mejia. Jerome Gary, producer of the cult classic PUMPING IRON, which helped make Arnold Schwarzenegger a household name, is executive producer.


The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market’s growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood production studios. The company is becoming a leading producer of many genres and multiple mediums in domestic and international markets.

Over the past three years, the company has produced multiple feature films and plans to produce a minimum of six feature film projects over a five-year period. The company’s mission is to focus on character-driven stories that inspire and entertain mainstream audiences. Its sales and operations will expand nationally and internationally.


American Media, Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 7.2+ million and reach more than 60 million men and women each month. Our digital properties reach a total of 24+ million unique visitors and 183+ million page views monthly.

AMI pioneered both the celebrity and health & fitness categories. During the 1960s, the National Enquirer was the first magazine to begin publishing celebrity news and gossip on a weekly basis. Weider Publications (acquired by AMI in 2003) launched the very first health & fitness magazine, Your Physique, in 1940.

Today, AMI’s celebrity titles have the #1 market share in total newsstand circulation in the celebrity category and are the fastest growing brands online. Our health and fitness titles command the #1 market share of national magazine ad pages in their competitive set.