New York, Los Angeles and Guangzhou — April  1, 2015 – 451 Media Group, the new global entertainment company specializing in developing IP and turning premium content from Hollywood’s top creative minds into tomorrow’s mega-transmedia brands, has secured a large strategic investment from China’s premier animation, toy, and entertainment group, Guangdong Alpha Animation and Culture Co., Ltd.


451 was co-founded by Transformers director Michael Bay; John and Anthony Gentile, the creators of such global toy and entertainment brands as Micronauts, Visionaries, Sky Dancers, and Power Glove; and Douglas Nunes, who serves as the company’s chief operating officer.


“It’s a great opportunity to shape and develop entertainment properties that lend themselves to numerous platforms, an ability to cultivate franchises” said Bay.


Alpha Animation and Culture is also one of China’s leading toy manufacturers distributing for Hasbro, Mattel, and others. As a result of its investment in 451 Media, Alpha will have key distribution rights and merchandising rights to 451 Media properties within Greater China, Singapore, Malaysia and Thailand.


 “This strategic long-term partnership will marry 451’s creative capabilities in entertainment and merchandise with Alpha Animation's expertise and reach in mobile, entertainment, media, and toy distribution within China," said Nunes. "We have assembled an incredible team of talent and are looking forward to announcing an equally incredible team of strategic partners who share the same long-term vision on building a new portfolio of properties and brands with global appeal.”


"This a very well executed partnership within the emerging Chinese entertainment and toy industry bringing together the strength of both companies in the areas of original IP development for global audiences, product design, animation development and mobile and online channel creation," said Mr. Solon So, President of Alpha Pictures.


451 Media is represented by William Morris Endeavor and has already begun attracting the industry’s top tier talent by offering partnership arrangements that provide opportunities for revenue participation that writers and artists normally don’t receive.  As a result, some of the industry’s most highly regarded screenwriters have signed on with 451 Media, including Scott Rosenberg (Con Air, High Fidelity, Gone in 60 Seconds), Skip Woods (X-Men Origins: Wolverine, A-Team, Swordfish, A Good Day to Die Hard, Sabotage), best-selling author George Pelecanos (The Wire, The Paciific, Treme), and many more.


George Lee and Marcus Englefield of LA based Storyoscopic Films along with Richard Wong of Asia Action Entertainment were instrumental in putting together the deal between 451 and Alpha and will continue to be involved creatively.


About 451 Media Group:

451 Media Group is a full spectrum IP development & production company who works with proven talent to build and own a portfolio of exclusive brands, merchandisable and licensable characters, and technology patents to exploit across all worldwide transmedia platforms.


About Alpha Animation:

Alpha Animation is well recognized as China’s largest toy manufacturer and one of China’s largest and most successful animation and entertainment groups. Ever since its establishment in 1993, Alpha Animation has been sticking to the principle of development based on innovation and created the unique and new pattern of creative industry of "interactive growth of culture and industry." In building China’s leading pan-entertainment industry operating platform, Alpha is committed to providing consumers with cutting-edge cultural and peripheral products and services. Leveraging a diversified interactive business model encompassing animation, movies, consumer products, games, theme parks, and education, Alpha integrates different industry resources to meet increasingly sophisticated consumer demand for cultural entertainment.