LOS ANGELES, California – XPAND 3D today announced that it is partnering with XDC, the leading digital cinema service company in Europe. They will debut CATWALK 3D, the world’s first 3D fashion show in 3D movie theaters featuring Jean-Paul Gaultier, Valentino and other elite designers, in 3D cinemas across Europe and the Middle East this May. Previously only seen by the world's fashion elite, now moviegoers in the UK, Germany, Spain, Belgium, Austria, Switzerland, France and Russia and other countries soon to be announced, will have the opportunity to view world-class fashion with stunning, world-class 3D technology.
XPAND, the world leader in 3D and the brand behind the Universal 3D glasses, has combined cutting-edge style with world-class 3D technology to deliver an up-close and personal view of the Fall 2010/Winter 2011 Haute Couture Fashion Week. The movie features select shows by some of the world’s most elite and up-and-coming designers including: Jean-Paul Gaultier, Valentino, Christophe Josse, Georges Hobeika and Stéphane Rolland.
XPAND will deliver CATWALK 3D to Europe and the Middle East through its partnership with XDC, which is responsible for marketing, sales and distribution of the film to the cinemas. Based in Liege, Belgium, XDC is the leading digital cinema service company in Europe, with more than 2,700 committed digital screens, out of which 1,000 have already been deployed. XDC provides end-to-end digital cinema solutions including equipment supply, financing, training, installation and 24/7 maintenance, as well as content processing and delivery.
“With CATWALK 3D XPAND has elevated the art and beauty of fashion to a new level of excellence,” says Maria Costeira, Chief Executive Officer of XPAND. “Releasing CATWALK 3D to cinemas across Europe will allow everyone, not just the fashion elite, to appreciate and experience the very essence of couture. We are thrilled to be able to bring high fashion and our leading 3D technology together.”
"We are very honored to have this agreement with XPAND for the distribution of CATWALK 3D across Europe and the Middle East,” says Fabrice Testa, Vice President Content & Network Services, XDC. “After so many years that XDC spent to contributing to the deployment of the European digital cinema infrastructure, XDC is now fully committed to become a major player in the distribution of alternative content. CATWALK 3D highlights a new kind of alternative content program for theaters. Our vast network of exhibitors is looking for innovative content in addition to the current offering, which is mainly operas and ballets. Fashion is very attractive and can be associated with clothing retailers to make the inside the lobby of the cinema an amazing display just before the screening. It's just the beginning of a new way for exhibitors to do cinema, and for the audience to experience cinema!"
For more information on XPAND 3D glasses, please visit http://www.xpand.me/.
About XPAND 3D:
The global leader in the 3D market, XPAND Universal 3D Glasses are the only 3D glasses that work with all the 3DTV brands and models, 3D computers, 3D gaming consoles and cinema. Its 3D glasses are affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XPAND has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future. X6D Limited is a global company whose products and services are marketed under the XPAND 3D brand name. XPAND 3D was created by industry veterans in theatrical exhibition, entertainment, film production and distribution, and specialty film and digital technologies and is funded by a European investment fund. XPAND 3D technology is used by over 3,500 3D cinemas in more than 50 countries and is the 3D solution of choice for post-production houses, educational and professional 3D applications. XPAND 3D designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution.
For additional information, contact:
Definition Branding And Marketing
(212) 660-2555 ext. 24