<-- END OF LIQWID ADS -->

MARTIN GROVE'S HOLLYWOOD REPORT -- 2/4/18


 

MARTIN GROVE'S HOLLYWOOD REPORT

 

The Grammy telecast hit a sour note with viewers and that's bad news for the Oscars.

 

The Grammys' 19.8M viewers on CBS was the worst in 9 years. It fell 24% from 2017's 26.1M. In the 18-49 demo it had a 5.9 rating vs. last year's 7.8.

 

Awards shows in general are finding viewers just aren't as excited as they once were. NBC's Golden Globes drew 19M viewers (-5%) and a 5.0 18-49 rating (-11%). The SAG Awards on TNT/TBS had 2.7M viewers (-31%) and a 0.8 18-49 rating (-33%).

 

Every show has its own unique issues, but they all share the new challenges stemming from today's intense climate of political and cultural turmoil. Viewers are skipping awards shows that are politicized and less about fashions and glamor.

 

That's not good news for Oscar, which also has a big problem since most of its best picture nominees are small films whose grosses are growing, but a far cry from being boxoffice hits like "WONDER WOMAN" (pictured – director Patty Jenkins). Viewers need to have a rooting interest in the race. When enough people haven't seen the contenders, that's bound to hurt ratings. And that's something advertisers won't put up with.

 

*   *   *

 

The Directors Guild winner and Oscar's best directing winner have matched up all but 7 times since 1950.

 

For decades, a best director win usually also meant winning best picture, but that pattern's weakened lately as Academy members split their votes. In 2017, Damien Chazelle won the DGA and Oscar, but "MOONLIGHT" won picture. Alejandro González Iñárritu won the DGA and Oscar in 2016, but "SPOTLIGHT" won best picture. Nonetheless, being on track to win the directing Oscar is a big advantage.

 

That's where Guillermo del Toro (pictured with Sally Hawkins) is right now after his DGA victory Saturday for "THE SHAPE OF WATER." It also helps that del Toro won the Golden Globes and Critics Choice votes and "SHAPE" won the Producers Guild's award. It was ninth last weekend, per comScore, with $4.3M ($44.6M cume).

 

Not surprisingly, Super Bowl weekend saw Hollywood down on the boxoffice gridiron. "JUMANJI: WELCOME TO THE JUNGLE" recaptured first place with just $11M ($352.6M cume).

 

Last weekend's ticket sales of $96M were down 3.5% from $99.5M last year, per comScore's Paul Dergarabedian. 2018 is now down 0.1% from 2017 vs. up 2.2% a week ago.