<-- END OF LIQWID ADS -->

MARTIN GROVE'S HOLLYWOOD REPORT -- 1/21/18


 

MARTIN GROVE'S HOLLYWOOD REPORT FOR 1/21/18

 

Hollywood's still fighting the boxoffice blahs as moviegoers find other ways to keep busy during a bleak January.

 

Boxoffice temps remained chilly. "JUMANJI: WELCOME TO THE JUNGLE" held on to first place for a third week with $20M ($317M cume). "12 STRONG" opened second to $16.5M. "DEN OF THIEVES" opened third to $15.3M. "PHANTOM THREAD" (pictured) expanded to 896 theatres in 12th place with $3.4M ($6.2M cume).

 

Last weekend, per comScore's Paul Dergarabedian, saw ticket sales of $140M, down 4.5% from $146.6M last year. 2018 to date is up 2.7% from 2017 vs. up 6.1% a week ago.

 

Last week also brought bad news from the theatre owners group NATO -- 2017's ticket sales of 1.24B were down 6% vs. 2016, not the anticipated 4% drop. NATO said 2017's average ticket price nationally was $8.97, up 3.7% from 2016. In Q4, the average price was $9.18. And big city tickets cost much more!

 

Clearly, moviegoers will pay for must-see 3D/IMAX events, horror films and family fare. But they're happy streaming everything else at home. People don't want to waste time or money and RT scores are how they're deciding what's worth seeing -- and it's not remakes and retreads.

 

*   *   *

 

When we find out Tuesday who Oscar's best picture nominees are we'll also get a sense of how the telecast's ratings Mar. 4 are likely to be.

 

2017's Oscarcast had 32.9 million viewers and a 9.1 rating in the 18-49 demo. It was down 4% in viewers and fell 13% in 18-49 from 2016.

 

2016's 34.4 million viewers/10.5 rating (18-49) were the worst numbers in 8 years.

 

What hurts ratings is that Academy members mostly nominate best picture indie dramas that scored with other awards givers. Because they haven't been seen by a big national audience, viewers really don't care who wins.

 

Here's a quick look at how 10 potential nominees have done so far, per comScore:

"WONDER WOMAN" -- $412.6M. An Oscar nom would give fans something to root for and would definitely boost ratings.

 

"DUNKIRK" -- $188.4M

 

"GET OUT" -- $175.7M

 

"THE POST" -- $45.2M

 

"THE BIG SICK"  -- $42.9M

 

"DARKEST HOUR" -- $41.1M

 

"LADY BIRD" -- $39.2M

 

"THREE BILLBOARDS..." -- $32.1M

 

"THE SHAPE OF WATER" (pictured) -- $30.2M. Its Producers Guild win Saturday is significant. The PGA notes it's "matched (Oscar's) win for Best Picture 19 times in its 28-year history."

 

"CALL ME BY YOUR NAME" – $9.2M