<-- END OF LIQWID ADS -->

ANNAPURNA PICTURES TO FORM VIRTUAL REALITY DIVISION BEGINNING WITH VRSE.FARM PARTNERSHIP WITH ARTIST CHRIS MILK


 

ANNAPURNA PICTURES TO FORM VIRTUAL REALITY DIVISION

BEGINNING WITH VRSE.FARM PARTNERSHIP WITH ARTIST CHRIS MILK

 

LOS ANGELES (January 22, 2015) – Annapurna Pictures announced today they are forming a Virtual Reality division of the company. The new division has begun by forming the joint venture VRSE.farm, a partnership with artist Chris Milk to develop and produce Virtual Reality content. With VRSE.farm, Annapurna is dedicated to giving visionary filmmakers the opportunity to explore and push the limits of VR and build this new language for storytelling.

 

Annapurna’s new VR division will further the company’s commitment to working with ambitious and bold filmmakers and shepherding their singular visions to the screen regardless of medium.

 

VRSE.farm will be providing cutting edge audio/video technology, craftsmen, and crew to a select handful of filmmakers interested in testing out new ideas, pushing boundaries and pioneering a new era in filmmaking. The partnership will allow filmmakers guidance and support from both Annapurna and experienced VR artist Chris Milk as they experience the new form of filmmaking.

 

VR is able to appeal directly to a part of our senses in a way that is normally only achievable in real life, giving you the ability to physically and emotionally immerse yourself in a story in ways that have never been possible before. In VR, when you are standing on top of a cliff, you feel as if you are there – you feel vertigo. When someone’s telling you their secrets, you feel intimately connected to them. VR has the massive potential to give an audience this true sense of presence of any moment, regardless of where that audience is.

 

Milk’s “Evolution of Verse,” which will premiere as part of the 2015 Sundance Film Festival’s New Frontier section, will serve as the first piece to come out of Annapurna’s new VR division and the VRSE.farm partnership. “Evolution of Verse” is also being presented by Digital Domain 3.0 and will be available to the public via the VRSE app, which will be available Friday in the Apple and Android app stores.

 

"Megan has the most vision and foresight of any producer working in cinema today,” said Milk. “I’m humbled and honored to be exploring the virtual reality medium alongside her. We can’t wait to help our fellow filmmakers write a completely new storytelling language."

 

ABOUT ANNAPURNA PICTURES

Annapurna Pictures is a film production and finance company founded with the goal of boldly creating sophisticated, high-quality and ambitious films that appeal to a variety of audiences. Under Megan Ellison’s guidance, Annapurna has provided the industry with a critical boost of intelligent, adult dramas in recent years. Currently in theaters is Bennett Miller’s Cannes and Toronto Film Festival hit film FOXCATCHER starring Channing Tatum, Steve Carell and Mark Ruffalo, which was released by Sony Pictures Classics. The film earned five Academy Award nominations and three Golden Globe nominations including one for Best Motion Picture, Drama. Annapurna is in post-production on Richard Linklater’s THAT’S WHAT I’M TALKING ABOUT and are currently preparing for production on Todd Solondz’s WEINER DOG starring Julie Delpy and Greta Gerwig, Mike Mills’ 20th CENTURY WOMEN, Ana Lily Amirpour’s THE BAD BATCH and Alexander Payne’s DOWNSIZING. Annapurna’s projects from 2013 alone earned 17 Academy Award nominations and made Ellison the first woman to earn two Best Picture nominations in the same year with her nominations for AMERICAN HUSTLE and HER. Annapurna’s past releases include David O. Russell’s Golden Globe winning and Academy Award nominated AMERICAN HUSTLE, Spike Jonze’s Golden Globe and Academy Award winning HER, Bigelow’s Academy Award nominated ZERO DARK THIRTY, and Paul Thomas Anderson’s multiple Golden Globe and Academy Award nominated THE MASTER. Annapurna will also reteam with Bigelow on a film based on the non-fiction book The True American.