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MARTIN GROVE'S HOLLYWOOD REPORT -- MEMORIAL MOVIES -- 5/22/17


 
PIRATES OF THE CARIBBEAN - DEAD MEN TELL NO TALES - KAYA SCODELARIO AT L.A. PREMIERE

PIRATES OF THE CARIBBEAN - DEAD MEN TELL NO TALES - KAYA SCODELARIO AT L.A. PREMIERE

DEAD MEN TELL NO TALES - ALISHA MARIE AT L.A. PREMIERE

DEAD MEN TELL NO TALES - ALISHA MARIE AT L.A. PREMIERE

PIRATES OF THE CARIBBEAN - DEAD MEN TELL NO TALES -- BECKY G AT L.A. PREMIERE

PIRATES OF THE CARIBBEAN - DEAD MEN TELL NO TALES -- BECKY G AT L.A. PREMIERE

MARTIN GROVE'S HOLLYWOOD REPORT --

MEMORIAL MOVIES -- 5/22/17

 

Memorial movies: Memorial Day kicked off the summer movie season for decades, but was downgraded significantly 11 years ago after Marvel turned early May into summer's new launch pad.

When Marvel and Columbia's "Spider-Man 3" opened May 4, 2007 to a marvelous $151.1 million, it redefined for Hollywood the start of summer moviegoing.

Since Marvel planted its flag in that first-weekend-in-May real estate, it's claimed it without any challenges.

Memorial Day never regained its old super status. That's not to say that this four-day holiday weekend still isn't an important part of the summer boxoffice puzzle. It's just not the kind of major magnet for those first summer moviegoing eyeballs that it once was.

Since Marvel monopolized early May with the likes of The Avengers, Iron Man, Thor and Captain America, everyone else has had to scramble for the next best opening dates -- and MD is certainly one of them.

It helps that MD can be a rainy weekend along the East Coast and in the mid-West. Although it's summer on the Hollywood calendar, it's definitely not yet summer in the real world. So going to the beach, picnics, barbecues and other outdoorsy delights aren't always possible over the long weekend. That's when a visit to a nearby multiplex becomes the perfect way to spend time and help parents keep their kids from "killing" each other at home.

MD 2007 was the first one after Marvel took over early May. Despite Spidey's super-powered ticket sales throughout that month, Disney and Jerry Bruckheimer Films' "Pirates of the Caribbean: At World's End" kicked off May 25, 2007 to $139.8 million for the four day holiday weekend. It did $309.4 million domestically and $654 million internationally.

"End" was the third of the four "Pirates" episodes that have already opened and have together grossed $1.3 billion domestically. It still tops the chart as the all-time biggest MD weekend launch.

Hollywood handicappers have been buzzing about a potential  $100 million four day opening (May 26-29) this MD for the franchise's fifth episode, "Pirates of the Caribbean: Dead Men Tell No Tales."

Episode four, "Pirates of the Caribbean: On Stranger Tides," opened to $90.2 million May 20, 2011, a week before MD that year. It went on to do $241.1 million domestically and $804.6 million internationally.

Directed by "Kon-Tiki" directors Joachim Ronning & Espen Sandberg, "Tales" stars: Johnny Depp, Geoffrey Rush, Javier Bardem and Orlando Bloom.

In "Tales," Captain Jack Sparrow (Depp) finds the winds of ill-fortune blowing stronger than ever when deadly ghost pirates led by his nemesis, Captain Salazar (Bardem), escape from the Devil's Triangle, determined to kill all pirates -- including Sparrow. Captain Jack's only hope is to find the legendary Trident of Poseidon, which gives its possessor total control over the seas.

"Tales," opening at about 4,000 theatres, won't have the holiday boxoffice waters all to itself. Young adults will be tempted by Paramount, The Montecito Picture Company and Skydance Media's R rated comedy "Baywatch" at about 3,400 theatres.

Directed by Seth Gordon ("Horrible Bosses"), it stars: Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Pamela Anderson and David Hasselhoff.

The film's roots are in the legendary TV action drama series "Baywatch," starring Hasselhoff, which premiered on NBC in 1989, but only lasted one season. Hasselhoff and executive producers Michael Berk, Douglas Schwartz and Gregory J. Bonann re-launched it in syndication in 1991, where it became a huge hit and ran through 1999.

In this first theatrical feature take on that material, lifeguard Mitch Buchanan (Johnson) clashes with Matt Brody (Efron), a hot tempered new recruit. Together, they uncover a criminal plot that threatens the Bay's future.

Over the years, MD has marked the arrival of some memorable movies. Here's a quick sampling of a half-dozen big ones that helped put the holiday on the Hollywood map as the gateway to summer moviegoing.

 

(1) TITLE: "Rocky III"

      RELEASE DATE: May 28, 1982

      DISTRIBUTOR: MGM/UA

      # THEATRES: 939

      RATING: PG

      GENRE: drama

      DIRECTOR: Sylvester Stallone ("Rocky II")

      STARS: Sylvester Stallone, Talia Shire, Burt Young

      OPENING WEEKEND: $16 million

      DOMESTIC CUME: $124.1 million ($125 million with 1983 reissue)

      INTERNATIONAL CUME: $145 million

 

(2) TITLE: "Return of the Jedi"

      RELEASE DATE: May 25, 1983

      DISTRIBUTOR: 20th Century Fox

      # THEATRES: 1,002

      RATING: PG

      GENRE: fantasy action adventure

      DIRECTOR: Richard Marquand ("Birth of the Beatles")

      STARS: Mark Hamill, Harrison Ford, Carrie Fisher

      OPENING WEEKEND: $30.5 million

      DOMESTIC CUME: $252.6 million ($309.3 with 1985 and 1997 reissues)

      INTERNATIONAL CUME: $165.8 million

                                                                                       

(3) TITLE: "Indiana Jones and the Temple of Doom"

      RELEASE DATE: May 23, 1984

      DISTRIBUTOR: Paramount

      # THEATRES: 1,687

      RATING: PG

      GENRE: action adventure

      DIRECTOR: Steven Spielberg ("Raiders of the Lost Ark")     

      STARS: Harrison Ford, Kate Capshaw, Jonathan Ke Quan

      OPENING WEEKEND: $33.9 million

      DOMESTIC CUME: $179.9 million

      INTERNATIONAL CUME: $153.2 million

 

(4) TITLE: "Beverly Hills Cop II"

      RELEASE DATE: May 20, 1987

      DISTRIBUTOR: Paramount

      # THEATRES: 2,326

      RATING: R

      GENRE: action comedy

      DIRECTOR: Tony Scott ("Top Gun")    

      STARS: Eddie Murphy, Judge Reinhold, Jürgen Prochnow

      OPENING WEEKEND: $33 million

      DOMESTIC CUME: $153.7 million

      INTERNATIONAL CUME: $146.3 million

 

(5) TITLE: "Rambo III"

      RELEASE DATE: May 25, 1988

      DISTRIBUTOR: TriStar

      # THEATRES: 2,562

      RATING: R

      GENRE: action adventure

      DIRECTOR: then first time feature director Peter MacDonald ("The Neverending Story III")

      STARS: Sylvester Stallone, Richard Crenna, Marc de Jonge

      OPENING WEEKEND: $16.7 million

      DOMESTIC CUME: $53.7 million

      INTERNATIONAL CUME: $135.3 million

 

(6) TITLE: "Back to the Future Part III"

      RELEASE DATE: May 25, 1990

      DISTRIBUTOR: Universal

      # THEATRES: 2,019

      RATING: PG

      GENRE: action adventure comedy

      DIRECTOR: Robert Zemeckis ("Back to the Future" I and II)

      STARS: Michael J. Fox, Christopher Lloyd, Mary Steenburgen

      OPENING WEEKEND: $23.7 million

      DOMESTIC CUME: $87.7 million

      INTERNATIONAL CUME: $156.8 million

 

Bottom line: Last weekend was another down one for Hollywood.

20th Century Fox and Scott Free Productions' R rated sci-fi thriller "Alien: Covenant" opened in first place to $36 million. But earlier in the weekend, Hollywood handicappers were thinking it would do about $40 million.

Directed by Ridley Scott ("Alien," "Prometheus"), it stars Michael Fassbender, Katherine Waterston and Billy Crudup.

"Covenant" is the second of three "Alien" films from Scott (following 2012's "Prometheus") whose stories connect to his 1979 classic. 

"Prometheus" opened June 8, 2012 to $51.1 million. It did $126.5 million domestically and $276.9 million internationally.                                                                         

Scott's reportedly put "Covenant's" production cost at $111 million, but others have it closer to $100 million. By filming in Australia, it reportedly generated $34 million in funding credits.

"Covenant's" arrival sent Disney and Marvel's "Guardians of the Galaxy" into second place with $35.1 million in its third weekend, bringing its domestic cume to $301.8 million.

Disney said Sunday morning that "GG2" did $63.1 million globally last weekend, "taking its global cume to date to $733 million, making it now the sixth highest grossing MCU (Marvel Comics Universe) release of all-time.

"Internationally, (its) $431 million cume to date is now 19% ahead of the total run of (the first) 'Guardians of the Galaxy' at today’s (currency exchange) rates."

Warner Bros. and MGM's "Everything, Everything" opened third to $12 million, an okay start for the PG-13 rated romantic drama targeted to teen girls. It reportedly was made for just $10 million.

20th Century Fox and Chernin Entertainment's R rated action comedy "Snatched" finished fourth in its second week with $7.6 million and a cume of $32.8 million. It was reportedly made for $42 million.

20th Century Fox and Color Force's PG rated family comedy "Diary of a Wimpy Kid: The Long Haul" opened quietly in fifth place to $7.2 million. It reportedly cost $22 million to produce.

The series' previous episode, "Diary of a Wimpy Kid: Dog Days," opened Aug. 3, 2012 to $14.6 million. It did $49 million domestically and $28.1 million internationally. Its production cost is also said to have been about $22 million.                                                                                       

         Last weekend's domestic ticket sales were $123 million, per comScore, vs. $136.8 million a year ago. That's down 10.1 percent from when "Angry Birds" flew in this time last year with a chart topping $38.2 million.

         This year's $4.307 billion boxoffice to date, according to comScore, is up 2.5 percent vs. $4.203 billion a year ago. A week earlier, 2017 was ahead by 2.6 percent and the week before that it was up by 3.8 percent in comScore's tracking.