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MARTIN GROVE'S HOLLYWOOD REPORT -- 4/29/18


 
AVENGERS-INFINITY WAR - ROBERT DOWNEY JR. AS IRON MAN

AVENGERS-INFINITY WAR - ROBERT DOWNEY JR. AS IRON MAN

AVENGERS-INFINITY WAR

AVENGERS-INFINITY WAR

MARTIN GROVE'S HOLLYWOOD REPORT FOR 4/29/18:

It's perfect timing for "AVENGERS: INFINITY WAR" to open to $250M just as exhibitors were assessing Hollywood's health at CinemaCon.

 

MPAA CEO Charles Rivkin and National Association of Theatre Owners president John Fithian both agree the movie business is healthy – citing things like huge attendance (263M people in the US/Canada saw at least one film in 2017) and that people like sharing a communal viewing experience.

 

Distributors, of course, were previewing their biggest new titles to generate exhibitor excitement. Exhibitors typically want people to go to "the movies" – any movie will do since most of them will be playing in a big multiplex and virtually everyone will buy popcorn or other snacks. Distributors want people to go see "a movie" – theirs!  

 

Theatrical exhibition and the marketing money linked to it adds tremendous value to movies, creating awareness for subsequent digital streaming and other video distribution. The two camps may have their own points of view, but they're really joined at the hip and need each other. They do have a future – and it's likely to be brightest if they can manage to keep working together.

 

 

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MARTIN GROVE'S HOLLYWOOD REPORT FOR 4/29/18:

Moviegoers sent the boxoffice to "INFINITY" – and way beyond! – as Disney/Marvel's "AVENGERS: INFINITY WAR" opened astoundingly to $250M.

 

"AIW" soared past the $225M Hollywood handicappers expected, driving last weekend's ticket sales to $305M, per comScore, up 205.9% from $99.7M last year. A week ago, 2018 was down 2.2% vs.  2017. It's now up 3.4% over last year -- $3.84B vs. $3.71B.

 

Without the $938M in combined D/M grosses for "BLACK PANTHER" and "AIW," 2018 would total $2.9B -- off 21.8% vs. 2017.

 

"AIW's" $630M worldwide gross, Disney said, is "the highest global opening weekend (ever)." That's without China, where it opens May 11.

 

The $250M domestic launch, per Disney, is "the highest opening weekend of all-time. Marvel holds 6 of the top 10 (and Disney holds 9) opening weekends (ever). The international estimated opening of $380M represents the second highest international opening weekend ever posted."  

 

Those on hand, Disney said, were 58% male and 42% female with 72% Adults, 17% Families and 11% Teens. The top age groups were 26-34 (26%) and 17-25 (23%).

 

Marvel's 19 films to date have "amassed a staggering $15.39B," per Disney.