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MARTIN GROVE'S HOLLYWOOD REPORT -- 4/1/18


 
AVENGERS-INFINITY WAR

AVENGERS-INFINITY WAR

READY PLAYER ONE

READY PLAYER ONE

MARTIN GROVE'S HOLLYWOOD REPORT FOR 4/1/18:

After turning moviegoing into an event-films-only business, streaming video now has Hollywood cutting commercials on its broadcast networks.

 

Streaming's impact on TV is in addition to giving moviegoers a cheaper and more convenient way to see non-event films. Unfortunately, that tends to include most of what's not coming from Disney's Marvel (pictured – "AVENGERS: INFINITY WAR"), Pixar or Lucasfilm labels.

 

Thanks to Netflix and Amazon, viewers have gotten used to seeing content at home without having to watch commercials or even fast-forward through ads on their DVRs.

 

Last week brought word that NBC and Fox plan to cut back on the amount of commercial time in their shows this fall, hoping viewers will sit through shorter breaks and advertisers will pay as much or even more because there's less clutter.

 

This doesn't mean Hollywood's doomed, but it will have to find new ways to make people believe moviegoing is worth their time and money. On the TV front, it needs to deliver what streamers don't have – more live sports and high profile entertainment that must be seen live because people will be talking about it tomorrow.

 

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MARTIN GROVE'S HOLLYWOOD REPORT FOR 3/25/18:

March may be ending with a lion-like $53.2M opening for "READY PLAYER ONE," but the month's a lamb vs. last year.

 

March 2017 saw a record setting $1.37B in ticket sales – led by grosses through 3/30 of $347.9M for "BEAUTY AND THE BEAST."

 

This March's gross was only $523.5M – including "A WRINKLE IN TIME" ($83.3M) and "I CAN ONLY IMAGINE" ($55.6M). "BLACK PANTHER" opened 2/16 and did $435.4M through 3/1. So $215.3M of its $650.7M domestic cume reflects March ticket sales.

 

WB/Village Roadshow/Amblin's "READY" (pictured) from Steven Spielberg scored 4 out of 5 stars in comScore/Screen Engine's PostTrak audience survey.

 

Those exit polls, per comScore's Paul Dergarabedian, "also showed a much better than average 65% of audiences" saying they'd recommend it to friends.

 

"READY" also benefited from most schools (79%) and many colleges (43%) being closed for Good Friday, according to comScore.

 

Ticket sales last weekend of $138M, comScore reported, were off 29.3% from $170.1M last year when "THE BOSS BABY" kicked off to $50.2M. 2018 is now down 3.7% vs. 2017. A week earlier, this year was down 2.5%.